With this PubSlush campaign ramping up for launch on September 1st, I’m faced with so many decisions as to how I want to use the funding (IF I get the funding I need) to market my new book.
There are as many opinions about how to market your book as there are books to sell and I’m lost. I don’t want to waste a dime of this on the wrong train on the wrong track heading full steam into a dark tunnel, hoping there’s a light at the end. I want to be smart and informed when the time comes.
At the time of this writing, my first two books are floating in limbo, with an occasional purchase. It isn’t that I had unrealistic expectations but I don’t intend to sit back and do nothing about it either.
I’m hoping that with the launch of “The Blue Diamond” and my crowd-funding campaign, I’ll have enough capital to do some real world advertising which I hope will resurrect my current novels.
I don’t want much, do I?
YES. YES I DO. It isn’t a crime to want to be successful at a career you’ve always dreamed of. First an foremost I want to write quality books but I do want to see a return on my investment by way of happy readers and financial success.
One thing I do know is that sometimes social networking actually works but I’ve seen the numbers and recently read this article. It spells it all out in no uncertain terms not to put all of your eggs – or books in one basket.
Most of us weren’t born with a silver spoon in our mouths, have wealthy sponsors or our day job barely covers our living expenses. When we do have a little extra to dedicate to promotion, it usually doesn’t go very far. Ads are expensive, not to mention paying a good editor.
With all of that being said, I’d like to hear what you have to say. What has worked for you? Real world or cyber world? Magazines? Internet ads on trade websites? All ideas are welcome.