Since I mentioned that my sales seem related to my Twitter activity, I’ve been asked several times to write about my experience with Twitter, so here goes. I cannot claim to have studied Twitter and admittedly my Twitter knowledge can still be hit and miss, but these are my anecdotal views.

My main message upfront: It can be hard work but I found it very worthwhile and an important marketing tool.

Reluctantly, I joined twitter about 18 months ago and had humble beginnings. Like an enthusiastic lapdog, I immediately followed everyone who was remotely book related and soon the number of people I was following was 2000. However, Twitter has an in-built barrier and you need to have 1800 people following you before you can follow your 2001st, 2002nd etc. Twitter account.

Thanks to some friendly help from an author in the know, I learned that justunfollow.com (free software)…