Facebook. It can be a fun social tool, an addictive time-sucker, or both. It can also be a useful part of your author platform. If you’re like me, you probably didn’t come into the world of social media knowing exactly what to do and how to do it. And I’ll bet you didn’t learn Facebook in school. (Actually, Facebook didn’t even exist when I was in school. Neither did the internet.)

A lot of social media experts recommend promoting your book on Facebook. Some give good advice on how to do this. Some give bad advice. Over the past three years, I’ve learned a few things about using Facebook as a social and promotional tool, and I’d like to share them with you:

1. DO set up a Facebook account if you haven’t already. It really is an important (and expected) part of your author platform. If you’re new to social media, it…