Author: P.S. Bartlett

LIFE is not about looking back and wishing that today is the same with the past. Life is about moving on, accepting changes and looking forward to what makes you stronger and more complete — because it’s never been too late to have a life and never too late to change one. — Unknown

Facebook. It can be a fun social tool, an addictive time-sucker, or both. It can also be a useful part of your author platform. If you’re like me, you probably didn’t come into the world of social media knowing exactly what to do and how to do it. And I’ll bet you didn’t learn Facebook in school. (Actually, Facebook didn’t even exist when I was in school. Neither did the internet.)

A lot of social media experts recommend promoting your book on Facebook. Some give good advice on how to do this. Some give bad advice. Over the past three years, I’ve learned a few things about using Facebook as a social and promotional tool, and I’d like to share them with you:

1. DO set up a Facebook account if you haven’t already. It really is an important (and expected) part of your author platform. If you’re new to social media, it…